Chemist Warehouse opens, replaces First Choice Liquor
Wed, 17 Sep 2014 12:00 am By
After many months of secrecy, Chemist Warehouse has finally opened in Chadstone.
The First Choice Liquor store had been closed for some months prior, and until the
day of opening of the new Chadstone Chemist Warehouse, very little was made public.
Unfortunately, Chemist Warehouse had some trouble keeping their new signage affixed
to the wall - all signs of a rushed job.
It is also interesting to see Chemist Warehouse opening in Chadstone. The existing pharmacy
located near Coles, My Chemist, is owned by the same group as Chemist Warehouse.
This arrangement is akin to the days when cut-price BiLo and mainstream Coles co-existed, but ultimately
BiLo was removed due to the falling profits, market dilution and excessive overheads
caused by running two major supermarkets in the one shopping centre. Time will tell
whether the dual-pharmacy arrangement will work, or whether Chemist Warehouse will eventually
take over the local market, and the group deciding to close My Chemist.